STRATEGIES FOR MANAGING THE FINANCIAL STABILITY AND LIQUIDITY OF AN ENTERPRISE

Akramova Bibikhonim

2nd year student of Management,

University of Exact and Social Sciences

bibikhonimakhramova@gmail.com

Abstract: This article examines the theoretical foundations and applied aspects of managing an enterprise’s financial stability and liquidity. Three basic liquidity management strategies are systematized: conservative, moderate, and aggressive. Using a model example of the manufacturing company AlfaProm, a ratio analysis of the financial performance for 2022–2024 is conducted. A set of management solutions across three time horizons is proposed. The need for an integrated approach to liquidity management, taking into account industry specifics and the macroeconomic context, is substantiated.

Keywords: financial stability, liquidity, solvency, working capital, ratio analysis, liquidity strategies, financial management.

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