Mohigul Inoyatovna Kutbitdinova
Candidate of Economic Sciences, Associate Professor, Department of Marketing,
Tashkent State University of Economics, Tashkent, Uzbekistan.
E-mail:moxigulinoyatovna97@gmail.com
ORCID: 0009-0006-8422-6868
Abstract: This article explores the strategies for strategic management of innovation activities in the construction materials industry enterprises, the introduction of new energy-saving technologies into production, the optimization of production costs, and increasing competitiveness in the domestic and foreign markets. Scientific and practical recommendations have been developed to improve the innovation management system in ensuring the sustainable development of the industry enterprises.
Keywords: construction materials, innovation activity, strategic management, economic efficiency, new technologies, production cost, competitiveness.