Ergashev Erkin Irokovich,
DSc of Economics, management, taxes and insurance department of Tashkent institute of finance, Tashkent, Uzbekistan.
Mamurov Samadjon Igamnazarovich,
Senior teacher of Management and marketing department of Tashkent institute of finance, Tashkent, Uzbekistan.
Sobirjonov Sanjar Sobirjonovich,
PhD of Economics, management, taxes and insurance department of Tashkent institute of finance, Tashkent, Uzbekistan.
Abstract. It is no secret that the importance of information resources in the activities of enterprises is increasing today. At the first stage of the marketing information system, information from the external environment comes separately, and then is gradually systematized on the basis of the process of collecting and processing marketing information, which helps to solve the problems associated with the analysis and use of data in the enterprise.
The main goal of the marketing information system in enterprises is to make available to the manager information about the state of the object under study and the processes taking place in the marketing environment.
Key words. MIS, Marketing intelligence system, data mining, customer relationship management, computer assisted telephone interviewing, online analytical processing.