Bobur Raximov,

Independent researcher of the Tashkent University of Information Technologies named after Muhammad al-Khorazmi

 Tashkent, Uzbekistan

Abstract. This article presents the importance and benefits of using AR/VR technologies in e-commerce, and the author commented on the areas where AR/VR is used and their types. It was also analyzed as one of the factors contributing to the development of e-commerce.                                                 

Keywords: AR, VR, e-commerce, Facebook, internet, digital marketing