{"id":5794,"date":"2026-06-30T08:40:00","date_gmt":"2026-06-30T08:40:00","guid":{"rendered":"https:\/\/interfinance.tsue.uz\/?p=5794"},"modified":"2026-07-21T08:43:09","modified_gmt":"2026-07-21T08:43:09","slug":"marketing-of-islamic-financial-services-concept-principles-and-trends-in-scientific-research","status":"publish","type":"post","link":"https:\/\/interfinance.tsue.uz\/?p=5794","title":{"rendered":"\u201cMARKETING OF ISLAMIC FINANCIAL SERVICES: CONCEPT, PRINCIPLES, AND TRENDS IN SCIENTIFIC RESEARCH\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Mirmahmudova Nozima Khusniddinovna<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Manager, \u201cTESOL\u201d Non-State Educational Center<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>gmail: nozimamirmahmudova@gmail.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>ORCID: 0009-0006-9170-6480<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Abstract<\/em><\/strong><strong><em>. <\/em><\/strong><em>This article systematically examines the theoretical foundations of Islamic financial services marketing, its key principles, and the development trends of scientific research in this field. The study employs systematic literature review, comparative analysis, synthesis, and systematization methods. Based on the works of domestic and international scholars, the theoretical essence of Islamic financial services marketing is explored, and its distinctive features are compared with those of conventional financial services marketing. In addition, current research trends in this field are analyzed, revealing that consumer trust, service quality, marketing communications, and digital marketing have become the major priorities in contemporary studies. The findings provide a theoretical foundation for improving marketing strategies of Islamic financial services, advancing the theoretical framework of this field in Uzbekistan, and expanding future academic research.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Keywords<\/em><\/strong><strong><em>. <\/em><\/strong><em>Islamic marketing, Islamic financial services, marketing strategy, Sharia principles, consumer trust, service quality, marketing communications, financial inclusion.<\/em><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2026\/06\/34Mirmahmudova-Nozima.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 34+Mirmahmudova Nozima.\"><\/object><a id=\"wp-block-file--media-3628d732-7e3a-413a-8ac5-7775c3170a60\" href=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2026\/06\/34Mirmahmudova-Nozima.pdf\">34+Mirmahmudova Nozima<\/a><a href=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2026\/06\/34Mirmahmudova-Nozima.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-3628d732-7e3a-413a-8ac5-7775c3170a60\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mirmahmudova Nozima Khusniddinovna Manager, \u201cTESOL\u201d Non-State Educational Center gmail: nozimamirmahmudova@gmail.com ORCID: 0009-0006-9170-6480 Abstract. This article systematically examines the theoretical foundations of Islamic financial services marketing, its key principles, and the development trends of scientific research in this field. The study <a href=\"https:\/\/interfinance.tsue.uz\/?p=5794\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-5794","post","type-post","status-publish","format-standard","hentry","category-2026-3-issue-1-6"],"_links":{"self":[{"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=\/wp\/v2\/posts\/5794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5794"}],"version-history":[{"count":2,"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=\/wp\/v2\/posts\/5794\/revisions"}],"predecessor-version":[{"id":5798,"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=\/wp\/v2\/posts\/5794\/revisions\/5798"}],"wp:attachment":[{"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interfinance.tsue.uz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}