{"id":5789,"date":"2025-08-25T19:09:00","date_gmt":"2025-08-25T19:09:00","guid":{"rendered":"https:\/\/interfinance.tsue.uz\/?p=5789"},"modified":"2026-07-18T19:13:29","modified_gmt":"2026-07-18T19:13:29","slug":"internal-marketing-as-a-strategic-factor-ensuring-the-success-of-an-enterprise-methodology-for-its-implementation-development-and-assessment-of-its-effectiveness","status":"publish","type":"post","link":"https:\/\/interfinance.tsue.uz\/?p=5789","title":{"rendered":"INTERNAL MARKETING AS A STRATEGIC FACTOR ENSURING THE SUCCESS OF AN ENTERPRISE: METHODOLOGY FOR ITS IMPLEMENTATION, DEVELOPMENT AND ASSESSMENT OF ITS EFFECTIVENESS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Isakova Naima Ikromjonovna<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Independent researcher at Urgench State University<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Associate professor at Tashkent State University of Economics, PhD<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>E-mail: noimaisakova@gmail.ru<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>ORCID: 0009-0008-3370-6882<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Abstract.<\/em><\/strong><em> This work summarizes approaches to revealing the essence of the concept of &#8220;internal marketing&#8221; and determining its place in the enterprise marketing system. It considers the concept of internal marketing, as well as its comparative analysis with traditional marketing and M. McCarthy&#8217;s &#8220;4P&#8221; marketing concept model. The advantages of internal marketing for the enterprise and the specific aspects of the concept, which is formed and constantly developing in accordance with economic theories, are highlighted.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Key words:<\/em><\/strong><em> internal marketing, marketing concept, internal marketing concept, marketing environment, enterprise, service, &#8220;4P&#8221;.<\/em><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2025\/08\/23Isakova-Naima.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 23+Isakova Naima.\"><\/object><a id=\"wp-block-file--media-d8bb066c-1d83-4caf-8e8a-345b15e1e318\" href=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2025\/08\/23Isakova-Naima.pdf\">23+Isakova Naima<\/a><a href=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2025\/08\/23Isakova-Naima.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d8bb066c-1d83-4caf-8e8a-345b15e1e318\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Isakova Naima Ikromjonovna Independent researcher at Urgench State University Associate professor at Tashkent State University of Economics, PhD E-mail: noimaisakova@gmail.ru ORCID: 0009-0008-3370-6882 Abstract. This work summarizes approaches to revealing the essence of the concept of &#8220;internal marketing&#8221; and determining its <a href=\"https:\/\/interfinance.tsue.uz\/?p=5789\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-5789","post","type-post","status-publish","format-standard","hentry","category-2025-4-issue-1-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INTERNAL MARKETING AS A STRATEGIC FACTOR ENSURING THE SUCCESS OF AN ENTERPRISE: METHODOLOGY FOR ITS IMPLEMENTATION, DEVELOPMENT AND ASSESSMENT OF ITS EFFECTIVENESS - Journal of International Finance and Accounting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interfinance.tsue.uz\/?p=5789\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTERNAL MARKETING AS A STRATEGIC FACTOR ENSURING THE SUCCESS OF AN ENTERPRISE: METHODOLOGY FOR ITS IMPLEMENTATION, DEVELOPMENT AND ASSESSMENT OF ITS EFFECTIVENESS - Journal of International Finance and Accounting\" \/>\n<meta property=\"og:description\" content=\"Isakova Naima Ikromjonovna Independent researcher at Urgench State University Associate professor at Tashkent State University of Economics, PhD E-mail: noimaisakova@gmail.ru ORCID: 0009-0008-3370-6882 Abstract. 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