{"id":4431,"date":"2025-03-13T09:11:49","date_gmt":"2025-03-13T09:11:49","guid":{"rendered":"https:\/\/interfinance.tsue.uz\/?p=4431"},"modified":"2025-03-13T09:16:23","modified_gmt":"2025-03-13T09:16:23","slug":"digital-transformation-of-tourism-services-in-uzbekistan-development-trends-and-prospects","status":"publish","type":"post","link":"https:\/\/interfinance.tsue.uz\/?p=4431","title":{"rendered":"DIGITAL TRANSFORMATION OF TOURISM SERVICES IN UZBEKISTAN: DEVELOPMENT TRENDS AND PROSPECTS"},"content":{"rendered":"<p>Khusniddinova Munavvar<br \/>\nPhD student of Tashkent State University of Economics, Tashkent, Uzbekistan<br \/>\nE-mail: munavvar1141@icloud.com<br \/>\nORCID: 0009-0002-8934-6616<br \/>\nJELClassification:C1,C12,L1<br \/>\nAbstract. This article analyzes the process of digital transformation of tourism services in Uzbekistan, its development trends and prospects. Digital technologies, including artificial intelligence, Big Data, blockchain and VR\/AR are creating opportunities to improve the quality of service provision, improve customer experience and increase operational efficiency in the tourism sector. The article also discusses the main problems associated with digital transformation, including the lack of technological resources and qualified personnel, as well as legal and ethical issues. The existing digital technologies in the development of the tourism infrastructure of Uzbekistan are analyzed. During the study, the literature on tourism and digital technologies was studied and analyzed.<br \/>\nKeywords: Digital technologies, Big data, AR\/VR, AI, Blockchain technologies, tourism services, payment systems, customer satisfaction, online booking.<\/p>\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2025\/03\/8Xusniddinova-M.S.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 8+Xusniddinova M.S.\"><\/object><a id=\"wp-block-file--media-06aa796c-b7d0-40c9-9922-8a47d7f1569a\" href=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2025\/03\/8Xusniddinova-M.S.pdf\">8+Xusniddinova M.S<\/a><a href=\"https:\/\/interfinance.tsue.uz\/wp-content\/uploads\/2025\/03\/8Xusniddinova-M.S.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-06aa796c-b7d0-40c9-9922-8a47d7f1569a\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khusniddinova Munavvar PhD student of Tashkent State University of Economics, Tashkent, Uzbekistan E-mail: munavvar1141@icloud.com ORCID: 0009-0002-8934-6616 JELClassification:C1,C12,L1 Abstract. This article analyzes the process of digital transformation of tourism services in Uzbekistan, its development trends and prospects. Digital technologies, including artificial <a href=\"https:\/\/interfinance.tsue.uz\/?p=4431\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-4431","post","type-post","status-publish","format-standard","hentry","category-2025-1-issue-1-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIGITAL TRANSFORMATION OF TOURISM SERVICES IN UZBEKISTAN: DEVELOPMENT TRENDS AND PROSPECTS - Journal of International Finance and Accounting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interfinance.tsue.uz\/?p=4431\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL TRANSFORMATION OF TOURISM SERVICES IN UZBEKISTAN: DEVELOPMENT TRENDS AND PROSPECTS - Journal of International Finance and Accounting\" \/>\n<meta property=\"og:description\" content=\"Khusniddinova Munavvar PhD student of Tashkent State University of Economics, Tashkent, Uzbekistan E-mail: munavvar1141@icloud.com ORCID: 0009-0002-8934-6616 JELClassification:C1,C12,L1 Abstract. 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This article analyzes the process of digital transformation of tourism services in Uzbekistan, its development trends and prospects. 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