Ergash Ibadullaev*
\nPhd, Assosiate professor of Economics Department, Mamun university,
\n220100, Urgench, Uzbeksitan
\nORCID: 0000-0002-7059-2510 E-mail: ibodullaev_ergash@mamunedu.uz <\/p>\n
Mansur Matkarimov
\nPhd, Assosiate professor of Economics Department, Mamun university,
\n220100, Urgench, Uzbeksitan
\nORCID: 0009-0006-9184-0911 E-mail: matkarimov_mansur1@mamunedu.uz <\/p>\n
Gulnoza Zakirova
\nResearcher of Economics Department, Mamun university,
\n220100, Urgench, Uzbeksitan
\nORCID:0009-0009-6802-1821 E-mail: zakirova_gulnoza@mamunedu.uz<\/p>\n
Majidbek Jabbarov
\nResearcher of Economics Department, Mamun university,
\n220100, Urgench, Uzbeksitan
\nORCID:0009-0329-6702-1987 E-mail:jabbarovmajidbek2@gmail.com<\/p>\n
JEL Classification: L80, L83
\nAbstract. This paper explores strategies for increasing the efficiency of utilizing ecotourism potential in Uzbekistan, aiming to promote sustainable tourism development and maximize ecological and economic benefits across the country. Utilizing a comprehensive rating system that assesses regions on a scale from 0.000 to 1.000, we introduce an innovative “Star-Rating” method to categorize regions based on their ecotourism utilization levels. This framework includes five distinct categories: “One-Star” regions (0.001 to 0.199) signify minimal ecotourism utilization, indicating untapped potential; “Two-Star” regions (0.200 to 0.399) reflect relatively low utilization, suggesting moderate development opportunities; “Three-Star” regions (0.400 to 0.599) demonstrate moderate utilization; “Four-Star” regions (0.600 to 0.799) indicate relatively high levels of utilization; and “Five-Star” regions (0.800 to 1.000) represent regions with maximized ecotourism potential. This rating system serves as a diagnostic tool, helping to identify the strengths and weaknesses of each region and develop region-specific strategies. Furthermore, this paper proposes targeted policies for infrastructure improvements, community engagement, and marketing efforts tailored to each region’s development needs. By aligning these strategies with global best practices and the United Nations Sustainable Development Goals, our analysis provides a comprehensive approach to promoting sustainable and effective ecotourism development in Uzbekistan. By applying these recommendations the efficiency of Ecotourism could be higher.
\nKeywords. Ecotourism, scenarios, region, accommodation facilities, natural areas, ecotourism potential, Uzbekistan.<\/p>\n\n\n